A tablet is a portable devices
which consist of LCD screen on which the user can write or perform actions by
using finger or by using a special-purpose pen. These tablets are enabled with
mobile operating systems and features in the tablet are same as personal
computer and smartphones. Moreover, growing adoption of tablet in sectors such
as IT, healthcare, education, retail, and media & entertainment are further
expected to aid in growth of the market during the forecasted period.
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Growing adoption of BYOD trend
is one of the major driving factors for growth of the market
Increasing adoption of BYOD trend
is one of the major factors driving growth of the market. Growing concern of
organisations towards improving employee productivity is one of the factors for
adopting BYOD trend in organisations in various sectors. For instance,
according to the Coherent Market Insights’ analysis, 2017, in the U.S. around
65% of the organisations including in banking, healthcare, and IT sectors have
adopted this trend wherein, employees use their personal devices in workplace.
Thus, use of portable devices such as mobiles, tablets, and others in workplace
has aided in improving productivity of the employee. Therefore, increasing
usage of personal devices in the workplace will positively help in propelling
growth of the tablet market.
High prices of tablet is one
of the major challenges for growth of the market
High prices of tablet is one of
the factor hampering growth of the tablet market. Prices of tablet vary with
operating systems and features provided in it. This factor is expected to
reduce adoption of tablet by consumers for their personal use as other options
are available in the market, which are more cost effective such as PCs,
desktops, and others. Moreover, high replacement cost of tablet, once it gets
damaged is another factor hampering growth of the market.
On the basis of product type,
rugged segment is expected to exhibit the highest CAGR during the forecasted
period
On the basis of product type,
rugged segment is expected to exhibit the highest CAGR during the forecasted
period. This is owing to long battery life provided by rugged tablet, which in
turn helps consumers to carry such type of tablet for longer distance.
Moreover, another features of this tablet is that it consist of reinforced
screens that protect the tablet from cracking. This features will help in
saving the replacement cost for the consumers. Hence, this factor will help in
propelling growth of rugged segment over the forecasted period.
Rising demand for detachable
tablet is one of the key trends in the market
Increasing demand for detachable
tablet is one of key trends in the tablet market. For instance, according to
the Coherent Market Insights’ analysis, the shipments of detachable tablet was
valued at US$ 21.4 million in 2016 and it is projected to reach up to US$ 56.1
million by 2021. The benefits of detachable tablet are, it is smaller in size,
light weighted, and entirely free from keyboard. This factor allows user to
replace their convertible tablet with detachable tablet as it easy
to carry during travelling. Hence, this factor will help in increasing demand for
detachable tablets during the forecasted period.
Global Tablet Market: Regional
Insights
On the basis of region, the
global tablet market is segmented into North America, Europe, Asia Pacific,
Latin America, Middle East, and Africa. The market for tablet in North America
accounted for the largest share in 2016. This is owing to growing number of
internet users in this particular region. For instance, according to the
Coherent Market Insights’ analysis, in 2016, in the U.S., the number of
internet users was 263.9 and it has increased to 275.4 in 2017. Increasing
number of internet users will proportionally demand for portable devices to
perform various activities over the network. Hence, this factor will help in
propelling growth of the market in this particular region.
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Global Tablet Market:
Competitive Landscape
Major players operating in the
global tablet market are Apple, Inc., Samsung Group, ASUS Tek Computer Inc.,
and Lenovo Group Ltd. The other prominent players are, Acer, Inc., BlackBerry,
Google LLC, Huawei Technologies Co., Ltd, Motorola LLC, and Microsoft
Corporation. Major players in the market such as Apple and Samsung are focusing
on new product development strategy, in order to gain the competitive edge in
the market. For instance, in June 2017, Apple launched the iPad Pro, with the
10.5-inch and 12.9-inch models. This models is based on advanced display, which
in turn enhances the customer’s experiences. This advanced display was inbuilt
with the ProMotion technology, which provides high performance, as it is
inbuilt with the new A10X Fusion chip.
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