Cab aggregators market comprises various participants that connect the customers and car drivers, using different forms of communication technology. Proliferation of smartphones and low cost internet connectivity across the globe has led to considerable growth for mobile application-based business models. Cab aggregators are among the prominent businesses that have garnered large profit margins in the recent past.
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Proliferation of cab aggregators has significantly impacted unorganized transport service providers and the automotive industry
Consumers’ inclination towards owning an automotive is primarily to gain access to transportation. Increasing consumer satisfaction through these service offerings has led to significant negative impacts on automotive sales and local taxi service providers. Owing to these impacts, automotive companies are forced to consider sales strategies in accordance to cab aggregators’ presence. Chief automotive industry participants are focusing on collaborations to enhance their sales. For instance, in the recent past, in India, Ola has collaborated with Maruti, Hyundai, Nissan, and Tata to enable better loan facilities, repayment choices, and financial benefits for drivers who opt to purchase cars through its channels.
Increasing demand for commuting means for business and leisure activities is expected to drive market growth
Increasing urbanization across all major economies, rampant economic development especially in the highly promising markets of India and China, and increased investments in the development of road infrastructure is expected to present strong growth prospects for the cab aggregator market participants. Other emerging economies such as India, Indonesia, Thailand, the Philippines, and Malaysia are expected to present significant growth potential over the forecast period.
Increasing requirements for daily commuting favored by inconsistency of public transport means in emerging countries will present as a growth prospect over the forecast period. Industry participants are increasingly innovating offerings such as providing competitive service costs, availing premium and luxury cars at the consumers’ doorstep, and proving services at the required time. Increasing focus of key players in the market to further enhance user experience by providing low-cost traveling options in these price-sensitive countries is expected to propel growth the cab aggregators market. However, in the recent past, significant issues regarding surge in prices and impolite driver behavior of the cabs have significantly impacted these businesses. For instance, Competition Commission of India (CCI) had reported a probe of the country’s leading cab aggregator services, Uber and Ola over surge pricing, according to the Business Standard report in 2017.
Asia Pacific is expected to witness highest growth rates over the forecast period
Market in countries such as China, Indonesia, India, and Malaysia is expected to witness significant growth over the forecast period. Consumers in these countries are inclined towards mobile solutions, which is still in its nascent stage. Moreover, companies are increasingly focusing on capitalizing opportunities through considerable investments and enhancing their offerings in these regions. For instance, in May 2017, Ola announced plans to invest US$ 2 billion in India to ply one million e-vehicles on the Ola platform by 2020. In May 2017, Uber announced plans to enhance its offerings by enabling offline booking options through SMS, WhatsApp and calls; and enhance consumer safety by providing car safety related information.
Global cab aggregators industry is consolidated with the presence of few major participants such as Uber, Lyft, Hailo, Ola, Grab Taxi, Didi Dache, Gett, LeCab, Cabify, and Bitaksi. Owing to low initial investments and large growth opportunity, large number of new entrants are expected to enter the market. New industry participants include Cabby, TenZillionCabs, HiCabs, DropTaxi and Baxi Taxi. These are expected to present considerable challenge to major players and create a competitive atmosphere in the market over the forecast period.
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